Cellenity's Mobile Services Platform (MSP) provides the most powerful, flexible, and comprehensive technology for enabling solutions for corporate and consumer wireless application. Cellenity provides complete coverage across Turkcell network. Cellenity has already deployed compelling wireless applications for variety of corporate and consumer customers that demand volume and scalability. MSP can interact with any back-end corporate information system. Cellenity's MSP supports variety of interfaces for transactional applications with any corporate data source. MSP provides the environment for voice and data to coexist within a single application, optimizing the end-user experience. Cellenity also supports speech recognition in lieu of putting stress on the consumer to type multiple keystrokes into a wireless device. Since mobile users move naturally from data-to-voice-to-data within a single application, Cellenity provides the environment that blends voice and data in the applications. Cellenity provides an integrated environment for deploying all elements of the application. Cellenity's MSP provides IVR, SMSC, MMSC, WEB, USSD, WAP, EMAIL, SR-TTS, MPC integration on open systems for value added information and entertainment services. It supports all available protocols to interface with other platforms like VoXML, XML, FTP, TCP/IP, SMTP, SMPP, UCP, SMIL, ISUP etc. Cellenity provides ease-to-use Service Development via Service Creation Environment (SCE). Easy-to-use service creation environment, with open interfaces allows the development and deployment of new revenue generating services quickly and cost-effectively. Cellenity's MSP offers the most powerful and comprehensive tool for delivering wireless applications. Using MSP's SCE developers can write the application speedily, and immediately can do proof of concept for deploying new wireless applications Cellenity MSP's Service Creation Environment (SCE) is an easy to use Graphical User Interface (GUI). Based on Windows2000, the SCE provides a large number of predefined functional building blocks, including TCP/IP, IVR, WAP, SMS and MMS interfaces. Service scenarios are created by dragging and dropping functional blocks and by connecting them similar to drawing a flowchart. Service Creation Environment (SCE)